手机涨价潮来了：vivo与iQOO部分产�日起调整零售价

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e继OPPO、一加之后，国产手机品牌vivo与iQOO官宣部分产品建议零售价调整。\u003c/p\u003e\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp\u003e3�日，vivo在官方社区发布公告称，受全球半导体及存储成本持续大幅上涨的影响，经慎重评估，公司将�𻂋��:00 起，调整部分产品的建议零售价。具体机型及价格以官方渠道商品详情页展示为准。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e3�日，\u003c!--SECURE_LINK_BEGIN_0--\u003eOPPO\u003c!--SECURE_LINK_END_0--\u003e手机涨价率先落地，成为首批“官宣”涨价的头部厂商。OPPO在官方声明中写道：面对包括高速存储硬件在内的多项手机关键零部件成本上升，公司谨慎评估后做出了以下决定：�𻂋�𿫲:00起，OPPO将针对部分已发售产品进行价格调整，以此持续保障卓越的产品品质和用户体验。目前涉及价格调整的已发售产品包括OPPOA系列、K系列以及一加。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e第三方机构Countpoint此前发布研报称，持续上涨的内存价格正在改变智能手机的\u003c!--VERTICAL_CARD_BEGIN_0--\u003e物料清单成本结构\u003c!--VERTICAL_CARD_END_0--\u003e。入门级产品受到的冲击最为严重，2026年第一季度存储芯片价格的大幅上涨会导致总物料清单（BOM）成本环比增长超过 20%。\u003c!--AI_MID_AD_0--\u003e\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e该报告指出，200美元的低端机，典型񊄮GB \u003c!--VERTICAL_CARD_BEGIN_1--\u003eLPDDR4X\u003c!--VERTICAL_CARD_END_1--\u003e + 128GB \u003c!--VERTICAL_CARD_BEGIN_2--\u003eeMMC存储\u003c!--VERTICAL_CARD_END_2--\u003e配置，将会推�年第一季度该价格段BOM（生产物料）总成本环比增�%。存储设备将占总物料清单�%之多。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp\u003e中端手机（批发价��美元）今年第一季度，\u003c!--VERTICAL_CARD_BEGIN_3--\u003eDRAM和NAND\u003c!--VERTICAL_CARD_END_3--\u003e的成本占比将分别上升�%�%。预计�年第二季度，这一比例将分别攀升�%�%。800美元以上的旗舰级预计到二季度，\u003c!--VERTICAL_CARD_BEGIN_4--\u003eBOM成本\u003c!--VERTICAL_CARD_END_4--\u003e将增��美元。届时，DRAM和NAND将分别占总成本�%�%。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp\u003e一位手机经销商此前在接受澎湃新闻记者采访时表示，存储价格上涨太多，线下手机都已经开始涨价，目前市场上已经找不到千元以内的手机了，都涨了几百元。\u003c/p\u003e\u003cp\u003e另一位手机厂商相关人士也曾表示，目前各家都没有公开透露涨价幅度，也在看竞争对手如何行动后再行动，但涨价是肯定的。\u003c/p\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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【纠错】【责任编辑:写不完的温柔1】

深度观察

新华全媒头条丨 SpaceX星舰V3完成首次静态点火测试，为下月试飞铺路